Our products

Flower bulbs, perennials, gifts and more. We have the biggest range on the market. Every year – inspired by the latest trends – we innovate and perfectionate our products and product lines. To help you constantly surprise your customers.

Flower bulbs

Our pride and joy

It takes a lot to create the perfect bulb. It’s not just the end result that matters. How you get there is also important. Step by step we do what we can to guarantee quality at every level.

Sustainable top quality

To safeguard this we cooperate closely with our loyal suppliers and quality auditors. We strive to be an example to our sector when it comes to sustainability. For instance, we became an entirely carbon neutral organisation in 2020.

Grow your own

You don’t need a big garden or balcony to grow your own flowers and plants or to enjoy fresh herbs and vegetables. Gardening is a fun, inspiring activity and nothing tastes better than vegetables and herbs you have grown yourself.

Perennials

We offer a wide range of renowned and also more exclusive perennials. These plants are grown outdoors and after a year they are ideal for planting in a 2 or 3-litre pot. All the plants are stored and shipped with great care and under the right conditions.

Added Value

Every season we develop a creative line of wonderful, exclusive gifts on the basis of lifestyle trends. Bring nature indoors and colour your home with crocus, daffodils and amaryllis.

Use our digital service: My De Ree

We have the most extensive range on the market. Our online service My De Ree is the easiest way to view the full range. It provides access to our catalogues as well as to the complete image database which features over 50,000 photos.

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Our labels

We have created a number of labels for our extensive range and the various markets we cater to. Which label suits you best?

Royal De Ree Holland label

Our own label was specially developed for the retail market. From discount stores to full-service supermarkets. We have comprehensive pre-packed lines of quality flower bulbs for every segment. From a full budget range to an exclusive premium one.

Private label

A suitable sales concept for your company. We enjoy utilising our expertise to develop the correct positioning, segmentation and range for you. Packaging, POS materials and other support will be custom designed for you.

Simple Pleasures® label

Our Simple Pleasures® programme has been carefully selected with garden centres in mind. This exclusive programme has the latest exceptional varieties, unique packaging design and conspicuous point-of-sale materials.

Landscape label

A range specially composed for landscapers and landscape architects. This line of both popular and exclusive varieties and mixes is ideal for planting parks and public greenery projects.

Perennial label

Alongside flower bulbs, we also specialise in perennials. We have the biggest range in the world and expand it every year with successful new species and varieties. Also ideal for public greenery.

Our markets

As the market leader we know that every market is unique. Successful products and trends vary from country to country and season to season. We are therefore specialised per market. Thanks to market analysis we know exactly which product lines are a proven success in which markets. Which market do you want to make a difference in?